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Someone once said that in all of fiction, there are two basic plots:
"so-and-so leaves home," and "a stranger comes to town." Yet these
two simple, obvious starting points yield an endless richness of
theme and character.
The same thing is sorta true for marketing writing. In the end, a
product saves customers time or money. A service provides
expertise customers either don't have or don't have the time to
develop on their own. Any other benefit is usually a variation on
these simple themes. But the way you articulate those variations
can differentiate you from your competitors, create a distinctive
market image, and motivate an audience to take the next step.
Helping you do that successfully is my specialty.
The 'Samples' page on this site features some of my latest projects,
along with a few old favorites. Most of the files are in pdf format,
some are jpegs. You can either open them directly by clicking on
the link, or right-click and download them to your desktop.
"so-and-so leaves home," and "a stranger comes to town." Yet these
two simple, obvious starting points yield an endless richness of
theme and character.
The same thing is sorta true for marketing writing. In the end, a
product saves customers time or money. A service provides
expertise customers either don't have or don't have the time to
develop on their own. Any other benefit is usually a variation on
these simple themes. But the way you articulate those variations
can differentiate you from your competitors, create a distinctive
market image, and motivate an audience to take the next step.
Helping you do that successfully is my specialty.
The 'Samples' page on this site features some of my latest projects,
along with a few old favorites. Most of the files are in pdf format,
some are jpegs. You can either open them directly by clicking on
the link, or right-click and download them to your desktop.
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